Secondary Research

Anyone can search for content on the internet. But do you have the time? Turn this job over to someone who can do the heavy lifting for you.

We utilize a number of sources of information, including publicly available and proprietary third-party databases and research. We have extensive experience distilling and organizing large amounts of data into the most critical takeaways.

When should I use secondary research?

Secondary research is the right tool to use when you want to:

  • Determine if you should move to the second stage in the development of a new business, product or service.
  • Conduct a competitive, industry or regulatory analysis.
  • Identify demographic trends.
  • Develop background information for a business or marketing plan.
  • Provide input to subsequent qualitative and quantitative research.
  • Gather background information on a prospect.
  • Vet a potential investment, merger or acquisition target.
  • Prepare a proposal.
  • Get a quick answer.
  • Save money.
Her analysis and recommendations were always thorough, insightful, comprehensive and actionable.
— Executive Director, General Motors Corporation

Contact us to learn more.